Which Book Marketing Tactics Actually Work
Marketing a book feels a bit like writing one. You put in a lot of work and hope people connect with it. But even if you've written something worth reading, that doesn’t mean readers will find it on their own. There are thousands of books out there, and without promoting yours, it can quickly get overlooked. Whether you’re writing fiction, memoir, or educational material, getting the word out takes more than a quick post. It needs a plan that suits your time, audience, and goals.
Many writers aren’t sure where to begin. Social media tips, launch events, and newsletters all sound helpful, but it's hard to know what truly works. Some methods deliver better results than others, and some fade over time. That’s why it helps to focus on tried and tested approaches, especially for self-published authors wanting to build their reader base.
Using Social Media To Build Buzz Around Your Book
Social media is a powerful tool when it’s used with purpose. It's not about copying trends or using every platform. It’s about showing up where your readers already are and speaking to them directly. Romance, sci-fi, poetry, or nonfiction – whatever you write, chances are your audience is active on Instagram, TikTok, or Facebook.
To make the most of these platforms:
- Choose one or two platforms where your readers are most active
- Share content beyond just book promotion, like writing tips or sneak peeks
- Use short videos to give a personal feel
- Ask questions and reply to responses to build connection
If you write historical fiction, you could post photos of locations that inspired the book or interesting facts that didn’t make it into the story. People enjoy these kinds of posts as they show your personality and what your book offers them.
Popularity isn’t the goal. A loyal and engaged audience is. Small steps taken consistently lead to the kind of reader base that sticks with you over time.
Creating Strong Email Campaigns That Actually Get Read
Email may feel a bit outdated compared to social media, but it’s still one of the best ways to stay in touch with people who care about your work. Emails go straight to each reader and feel a bit more personal when written well.
Here’s how to build an email newsletter that works:
1. Start collecting emails early – on your site, through your socials, or at events
2. Offer content worth reading – this could be writing updates, character backstories, or sneak previews
3. Keep subject lines clear and inviting
4. Format each message so it’s easy to read – short paragraphs and clear headings help
5. Stick to one call to action per email – for example, invite them to read a review or visit your book page
Sending one thoughtful email every two weeks is better than sending several rushed ones all at once. It sets up a rhythm and builds trust over time.
Writers who commit to their emails often end up with a steady group of followers. These readers are usually the ones who leave reviews, spread the word, and buy follow-up books. When done right, your email list becomes your first and most loyal audience.
Collaborating With Influencers and Bloggers
Another way to get more eyes on your book is by partnering with influencers or bloggers, especially those who already talk to readers in your niche. Whether they run a review blog or have a small but strong presence on X or TikTok, these people can help others discover your book in a natural way.
To build these connections:
- Look for creators linked to your genre or subject
- Take time to engage with them before pitching your book
- Reach out with a short note about who you are, what your book is about, and why it fits their audience
- Offer a free copy – most are happy to look if it’s a good fit
- Be clear about your ask – whether it's a review, a social post, or a Q&A feature
We once worked with an author whose novel was based in a sleepy coastal town. She connected with bloggers and creators who talk about simple living, and her book found its audience through that shared theme.
These collaborations aren’t about chasing numbers. They’re about building long-term relationships with people who genuinely care about books and storytelling.
Running Book Launch Events That Leave an Impact
A book launch isn’t just about making a sale – it’s about creating a moment readers will remember. Whether you host it online or in person, the aim is to bring people together and make them excited about your book.
Plan your event by including:
- A set start and end time
- A short reading or story about the book’s background
- A question-and-answer segment
- The chance to buy a signed copy or join a giveaway
- Visuals like printed banners, posters, or small takeaways for attendees
Don’t leave things to chance. If you're doing a livestream, get someone to help manage the chat or comments. For in-person launches, bring snacks, flyers, and make the space feel inviting.
The most successful book launches aren’t the biggest ones. They’re the ones where guests leave feeling part of something — laughing about a great line, talking about a theme, or eager to share what they saw with someone else.
Making Your Book Look Worth Picking Up
First impressions often start with visuals. A bold, well-designed cover gives your book a much better chance of getting noticed online or sitting proudly on someone's shelf.
It’s not just about the cover – all your printed materials should work together. Whether it's bookmarks, posters, flyers, or banners for a launch event, staying consistent with your colours and fonts helps with recognition and trust.
Stick to a few basics:
- A strong cover that’s styled for your genre and can be easily read
- A back cover or blurb that clearly lays out what readers can expect
- Print extras for fairs, school visits, or author events
- A consistent look across every piece of marketing
You don’t need loads of items, just enough to make a solid impression. These are the pieces future readers will take with them, pass to a friend, or use as a reason to check out your book later.
Helping Your Book Get the Attention It Deserves
There’s no perfect formula when it comes to marketing a book, but a few thoughtful steps can make a big difference. Choose platforms where your readers hang out. Send emails that feel personal and honest. Build meaningful connections with influencers who love talking about books. Plan launches that invite conversation. Design materials with care so your book stands out for the right reasons.
You’ve taken the time to write it – now it’s time to show it off. Promotion might feel awkward at first, but if you stick to methods that suit your style, it becomes something you can enjoy. Little by little, you’ll build that base of loyal readers who look forward to what you write next.
To bring your marketing plan full circle, ensure your book captivates from the very first glance. At Spine Book Printing, we excel in helping authors create a standout, visual appeal. Explore our printing self-published books services to see how you can transform your manuscript into a beautifully printed paperback that draws readers in instantly. Let us help you make your book a focal point of attraction on any shelf.
