Which Book Promotion Methods Show Results
Writing a book is only half the job. Once you've finished your manuscript and sent it off to print, the next big step is getting your work into the hands of readers. For many self-published authors, promotion can feel like a steep climb, especially with so many options and opinions floating around. But knowing which methods actually bring results can help you avoid wasting time and stay focused on what genuinely works.
Promotion doesn’t need to feel overwhelming. With the right mix of tools and consistency, authors can see steady growth in readers and sales. Whether you’re on your first book or building your backlist, there are smart, practical ways to spread the word. Here are a few tried and tested promotion strategies that help readers discover your work.
Social Media Marketing: Where Readers Hang Out
Social media might feel noisy at times, but it's where many readers spend their time. Platforms like Instagram, TikTok and Facebook continue to be key places for book conversations. The trick is to show up regularly and offer content that feels genuine.
Here’s what tends to work:
- Photos and videos of your book: Show it off. Flat-lay images, page flips or your writing setup can stop the scroll.
- Behind-the-scenes peeks: Let people into your process. Talk about your character-building, editing, or favourite parts of writing.
- Book-themed challenges: Join or create prompts that get people interacting with your genre or story.
- Giveaways: Offering signed copies or bonus content still gets attention.
- Polls and questions: Let your followers weigh in on character choices or plot ideas. Keep it fun and light.
One author we worked with found that short videos of them unboxing their proof copy did surprisingly well. It gave people a glimpse of the journey and helped form a connection. Try focusing on one or two platforms you already like. Promotion is more effective when it feels natural.
Building An Author Website That Works All Year Round
Your website is your digital home. Unlike social media, it doesn’t rely on shifting algorithms and always reflects your voice. Every author should have one—even a simple version is better than none.
A solid author website helps by:
- Creating a central hub to send readers, bloggers and media
- Offering an email list to connect directly with your audience
- Highlighting your books with descriptions and purchase links
- Hosting a blog for updates or short writings
At a minimum, make sure your site includes:
1. A homepage that gives a warm, clear intro
2. A section for each book with cover image, blurb and shop link
3. An about page to share your story
4. A blog that adds fresh content and keeps readers coming back
5. A contact form to make reaching out easy
6. A place for readers to sign up for your newsletter
Keeping the site updated doesn’t mean heavy blogging. A quick writing update or thoughts on your reading list can keep it lively. Treat your site like a steady presence—always ready when people want to learn more.
Engaging With Book Bloggers and Influencers
Book bloggers and influencers have dedicated audiences who trust their book opinions. Reaching out to the right ones can lead to thoughtful reviews and lasting exposure.
To start:
- Search your genre on YouTube, Instagram or X with relevant hashtags
- Build a list of reviewers who take interest in books like yours
- Follow their content to understand their tone, preferences and audience
When you're ready to pitch, make it personal. Mention why you chose them, a quick intro to your book, and offer a physical copy for possible review. Keep the tone respectful and low pressure.
Once shared, remember to thank them. Repost their content, stay in the loop, and check in again when you have future news. When a relationship forms, they may come back to support your next launch.
We’ve seen authors turn one positive review into a strong partnership. A simple thank-you note, tagging the blogger in posts, or sending early copies of a new release can keep that connection alive.
Getting Noticed Through Book Fairs and Events
There’s something powerful about meeting readers face-to-face and talking about your book directly. Fairs and events are great places to do that. Whether it’s a local literature festival or a niche book fair, showing up in person can create memorable first impressions.
To make your event day go well, consider bringing:
- Print copies of your book with easy pricing
- A short, natural way to talk about your book
- Flyers or bookmarks with your site and socials
- Card readers or info on where your book can be bought
You’ll meet more than readers. Fellow writers, booksellers and local press might be there too. These unexpected chats often turn into new ideas or invitations to future opportunities.
Keep notes afterwards. What worked? What questions did people ask? Over time, these details help you improve your setup and know where to focus.
Encouraging Word-Of-Mouth That Actually Works
Reader recommendations carry weight. When someone says, “You have to read this,” it means more than any review or ad. Word-of-mouth marketing isn’t forced—it builds naturally from meaningful moments.
To help nudge it along:
- Gently ask for reviews at the end of your book or by email
- Remind readers they can gift or recommend your book to others
- Offer special extras for reading groups, like discussion prompts or printable bookmarks
- Keep your readers in the loop with a friendly newsletter
One author we know sent thank-you notes to readers who posted excited photos with their book. It was a kind gesture, not a strategy—but those small touches often stick. People love being appreciated and will likely speak about it.
Books that spark emotion, surprise or conversation are more likely to be shared. Think about what might give your story that shareable moment. Whether it’s a character note or an ending few expect, these touches matter.
Helping Your Book Make an Impression
Each of these promotion approaches can help bring your book to more readers, but none of it will stick unless the book itself makes a strong, professional impression. When someone holds your printed book, sees it at a stall or finds it through someone’s post, the quality needs to speak clearly.
Crisp formatting, clear printing and a design that reflects your genre go a long way in building trust. Whether you're handing a copy to a reviewer or selling it at an event, it should feel finished.
At Spine Book Printing, we take pride in helping authors print books that look the part. We work with the format, finish and paper you choose, making sure the final result feels just right. Whether it’s a full-colour children’s book, a sleek paperback novel or anything in between, we deliver it to your door, ready to impress.
Once your story is written and your plan is in motion, you want a final product that does your words justice. We’re here to make sure that happens.
Ready to make a lasting impression with your self-published book? Partner with Spine Book Printing to ensure your work stands out with professional quality and finishes. Whether you're looking for self-published book printing that captivates every reader or custom designs that align with your vision, we're here to bring your story to life. Elevate your book promotion strategy by giving readers a product that reflects the passion you've poured into your writing.
