Which Book Marketing Methods Deliver Better Results
Marketing can often feel like a guessing game. You’ve poured your heart into writing and publishing your book, and now you want people to read it. But with so many ways to promote it, figuring out what actually works can be frustrating. Whether you're just starting out or you've released a few titles already, knowing which methods bring real results is the difference between a book that’s read and one that’s forgotten.
Have you ever printed copies of your book and felt proud, only to find they sit untouched despite your best efforts to promote them? You're not alone. Many authors struggle with finding the right approach to marketing and promotion. So let’s dig into some of the proven ways authors can share their work and build a loyal group of readers starting with understanding the different methods out there.
Understanding Different Marketing Methods
Every author has a different experience with marketing. Some stick to tried and tested ideas, and others are keen to try newer tools. But before picking a route, it's good to get a grip on what’s possible. Let’s look at both traditional and digital paths, so you can decide which mix suits your work best.
Here are some of the more common ways authors have promoted books over the years:
- Book signings and readings: These events offer a personal connection, letting readers meet the face behind the story. Libraries, schools, indie bookshops and community centres are often open to these types of events.
- Print advertising: Ads placed in niche magazines or local newspapers can still catch the eye of your book’s ideal reader.
- Networking events: Writing groups or publishing events can help spread the word through word of mouth, which is still one of the most powerful tools in a writer’s toolbox.
Now shift focus to digital tools. Whether you like being online or avoid it when you can, your readers probably spend a lot of their time there. So it makes sense to show up where they are. These newer methods open up a different kind of reach:
- Author websites: A clean, easy-to-navigate site helps readers find information, join your mailing list, and explore your other works.
- Social media: Platforms like TikTok, Instagram, and X give you quick and visual ways to talk about your book, tease chapters, or share behind-the-scenes updates.
- Email newsletters: These offer direct access to people who've already shown interest in your work.
Often, the most successful plans use a bit of everything, blending the strengths of offline and online tools. You don’t have to use them all. The goal is to find what fits you and your readers best, and build from there.
Leveraging Social Media For Book Marketing
Social media can feel like a huge time-sink, but it’s still one of the easiest ways for authors to talk directly to readers. You don’t have to be everywhere at once. The best approach is often picking one platform you’re most comfortable with and staying active on it.
Think of platforms like:
- Instagram: Perfect for showing off your book cover, sharing quotes from the story, or using short videos to share writing tips and updates.
- TikTok: This platform continues to create big moments for books. Even a single well-made video can bring a big jump in attention.
- X (formerly Twitter): While slower than the others, it’s still a good place to connect with other authors and follow book-related trends.
To make the most of these tools, keep things relaxed and true to your voice. Your followers will react better to honest, behind-the-scenes snapshots than they will to sales pitches.
Here’s how to go about it:
- Put your face to the name. Readers like knowing the person behind the book.
- Post consistently but don’t overdo it. A few updates a week is better than one every few months.
- Share progress, such as a sneak peek of a chapter, your workspace, or your favourite snacks while writing.
- Invite readers to respond. Ask questions about what they’re reading, or start discussions about topics in your book.
- Use relevant hashtags so new readers can find you. Be specific, not just broad.
One author grew her audience simply by posting short, thoughtful reflections after writing each morning. Readers felt like they were part of the process, and that counted just as much as the book itself. That human touch is what really builds reader loyalty. And online, that loyalty is often what turns casual followers into buyers, not just once, but again and again.
Utilising Email Marketing And Newsletters
While social media often gets the spotlight, email marketing holds its own when it comes to building a loyal base of readers. Having a mailing list gives you direct access to people who’ve already shown interest in what you write. No algorithms or changing trends to worry about, it's completely in your hands.
The most effective email lists aren’t about size but about engagement. A small group of readers who open your messages, click through and reply is more useful than thousands who never read a word. The key is to treat your subscribers like real people, not just a number. They’ve chosen to hear from you, so your emails should feel like you’re speaking to them directly.
Here are a few ways to make your newsletters stand out:
- Write like you're talking to a friend. Keep it simple and clear. No need for long intros or stiff language.
- Share updates they won’t find anywhere else. That might be writing progress, exclusive sneak peeks or personal reflections.
- Add a call-to-reply. Ask readers a question or invite them to share their thoughts about a topic in your book.
- Include a mix of content, maybe a book recommendation, a bit about your writing life and a reminder of where they can buy your work.
- Always be consistent. Whether that’s once a week or once a month, stick to it so your readers know when to expect from you.
An author we worked with began her list with just 30 readers. She sent short notes about her writing routine, funny mishaps and her plans for new stories. Over time, those casual updates helped her build enough trust that when her next book came out, many of them bought on day one and spread the word. That’s the power of consistent, real communication.
Getting Value From Book Reviews And Influencers
Once your book is out in the world, getting feedback is more than just good for confidence, it’s a smart way to attract new readers. People naturally want proof that a book is worth their time, and reviews play a big part in that decision.
The first stop for many is Amazon or Goodreads. Encouraging readers to leave honest reviews, even if they’re short, helps get your book in front of more eyes. But reviews don’t just fall from the sky. You often need to ask for them, and the best time to do that is right after someone finishes your book. A line in your final pages or a gentle reminder in your follow-up emails can make all the difference.
Beyond standard reviews, connecting with book bloggers and content creators can give your work a helpful nudge. These people have their own audiences and when they enjoy your book, they might share it through blog posts, videos or social media shoutouts. To boost your chances:
- Look for creators who focus on your genre.
- Read or watch some of their previous reviews to get a feel for their tone and audience.
- Personalise your pitch. Don’t send out a copy-and-paste message to everyone.
- Be polite whether they say yes or no. Relationships go a long way in this space.
Handling feedback can be tough, especially if it’s not what you hoped for. But even less-than-glowing reviews offer value. They can clue you in on what worked and what felt off. Take notes, not offence. It’s your next chance to improve and grow as a writer, and readers appreciate that level of honesty and learning.
Make Marketing Work With Your Writing Style
Marketing a book isn’t about ticking boxes. What works for one author might fall flat for another. The best results come when your marketing lines up with your style, your readers and the kind of books you write. So instead of spreading yourself too thin, focus on the methods that suit your book and feel natural to work with.
Look at your goals and ask some simple questions. Who are you writing for? Where do they spend their time? Do they check their emails regularly or scroll through social media? Once you know that, the path becomes less confusing. You can reach the right people without wasting time or feeling overwhelmed.
The writing might be done, but the journey isn’t over when the words are on the page. How you share those words matters too. Some books gain traction through steady word of mouth, others thanks to a well-timed video or heartfelt newsletter. There’s no magic formula. Just smart decisions based on what you know about your story and your audience.
So take your time. Try out a few things. See what fits. You don’t need to master every strategy. One strong connection with someone who loves your book often means more than a hundred quiet likes. Keep experimenting, keep learning, and most of all, keep sharing. You never know who’ll discover your story next.
Ready to take the next step in your book marketing journey? Let Spine Book Printing help you transform your manuscript into a tangible product that shines in any promotional strategy. From engaging cover designs to precision in production, our paperback book printing in the UK makes your book stand out. Let’s work together to ensure your story reaches its audience effectively and beautifully.
